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How do I insert an image at a specific point in the document?

You can control the position of an image using options for the figure environment, e.g. the "[h!]" in the example below tells LaTeX to put the figure exactly where it appears in the text, instead of letting it `float' to a particular place in the document.

\begin{figure}[h!]
  \caption{A picture of a gull.}
  \centering
  \includegraphics[width=0.5\textwidth]{Image File Name}
\end{figure}

For more information, please see the wikibook article: http://en.wikibooks.org/wiki/LaTeX/Floats,_Figures_and_Captions.