The effects of disruptive communication on user engagement in the collaborative consumption model

Software is designed to simplify the lives of its users. The rapid growth of social media and the technology industry has foreseen a plethora of different types of software used as a service, with the aim of engaging its users and creating a form of revenue. With an abundance of software applications from which to choose from, this paper looks into the types of communication between the user and the application itself, and how automation and disruptive notification are intertwined to form a successful application.