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What we do

Overleaf is a social enterprise that builds modern collaborative authoring tools for scientists — like Google Docs for Science. We have over nine million registered users from around the world. Our primary product is an online, real time collaborative editor for papers, theses, technical reports and other documents written in the LaTeX markup language.

About this role

We are looking for a Content Strategist/Copywriter with software product, and direct-response marketing experience. The role will be responsible for content strategy and writing product & marketing content.

What we're looking for

  • Develop holistic content strategy across website, product, blogs, & wiki pages to drive new user acquisition, increase user engagement, and reduce customer confusion.
  • Write clear marketing-focused content, including CTAs, in-product messages, emails, to drive user behaviour.
  • Collaborate with social media and advertising colleagues where appropriate.
  • Write clear, consistent, concise user-interface content including features, descriptions, notifications, product tours.
  • Collaborate with UX and visual designers to deliver compelling UX solutions.
  • Collaborate with, and provide direction to, internal content creators.
  • Conduct research on trending topics and keywords in order to identify content areas to focus on.
  • Use data to understand content impact by using web analytics tools, Google Analytics, Mix Panel, Tableau etc.
  • Ensure we are in line with industry best practice and apply learnings to Overleaf as appropriate.
  • Act as a subject matter expert on all content strategies.
  • Present and rationalize your work to colleagues, to ensure stakeholders needs are met.
  • Look at messaging through a global lens to ensure the delivery of experiences for different markets.
  • Own and develop the translation/localization process, through establishing relationships with external localization providers and facilitate content localization process.
  • Help define and document repeatable processes and undertake continuous improvement.

Who we are

Overleaf was founded by two mathematicians who were inspired by their own experiences in academia to create a better solution for scientific collaboration and communication. Now we are a team of about fifty based mainly in the UK, Europe, the US and Canada. We were recently recognised as one of the UK's top 100 fastest growing businesses and as the Best SaaS for Nonprofits or Education in the 2020 SaaS Awards Program. Our vision is to be the go-to place for writing scientific documents.

How we work

Overleaf is (and was, even before the pandemic) remote-first — all founders and staff work remotely. We also have an office in Farringdon for those in the London area, and non-mandatory get-togethers a few times a year.

We encourage flexible working. Our core hours are 2pm–5pm UK time, during which our development and product teams have 10–15 minute daily standup calls.

We always collect user feedback and data to inform our work. UX team members work alongside product managers and data analysts to ensure users are the key Overleaf stakeholders.

We have a flexible roadmap that we review quarterly, which includes regular user-facing releases. Our Product team works closely with everyone in the company, from Support, to Finance and Marketing to understand every aspect of how we can best deliver value to our users. Our roadmap also includes initiatives driven by staff and quarterly hackathons to keep our learning fresh.

How we Hire

The stages in our hiring process are typically:

  1. We will aim to update you on the status of your application within two weeks from when we receive it.
  2. We'll follow up by email (or sometimes schedule a phone call) with any questions we have about your application, usually around logistics, your ambitions and your expectations about the role.
  3. We'll schedule a more in-depth interview, which is typically followed or combined with a practical assignment. For the practical, you'll have the option of either completing a homework assignment, which requires about one hour of your time before the interview, or doing an exercise during the interview, if you prefer. The exercises are practical in nature, and you can use existing resources, templates, Google, etc., and ask us questions.
  4. We'll make an offer. We usually interview in batches, so there may be a short delay while we interview other candidates, but we will try to keep you informed throughout the process. If you have a deadline, please let us know in your application, and we will try to be accommodating.


We require that you:

  • Have a minimum of 2–3 years of relevant experience.
  • Have a portfolio demonstrating experience designing for the web.
  • Will work for us full time (or nearly full time).
  • Will usually be available in our core hours, 2pm–5pm UK time.
  • Are based in the UK, Europe, US or Canada.


  • Remote and flexible working.
  • Salary £40k–£65k per year depending on experience.
  • You would join a small, dedicated and growing team.
  • We're substantially (around 80%) open source, so your work will often be on open source.
  • We're backed by Bethnal Green Ventures ( and Digital Science (, through which we're part of a wider community of startups in science, health and ed-tech.
  • Our London office is shared with several other Digital Science companies, so there's lots of interesting people to meet, and clubs and sports activities outside of work.
  • You can pick your own equipment. MacBook Pro? Lenovo ThinkPad? Notebook and pen? However you like to work, we'll provide what you need.
  • We provide a training budget; many of our staff choose to attend relevant industry conferences or buy training materials.
  • We run a biweekly internal seminar series (show and tell) with short talks from staff about their work or personal projects, new technologies and techniques.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Please note that we use Digital Science Pinpoint for managing our open roles; by clicking above you'll be taken to Pinpoint to apply.